Everything started after my brother gave me a watch he wouldn't wear anymore. It was a Seiko SNZF. Because it was broken, I was like, "Ok, let's fix it".
After I started, I discovered we could change absolutely everything and even go further with the customization of watches. I always had this "manual" thing, paying attention to details and caring about the item. I knew this since I was working with cars, and some parts needed attention. When things were complicated, I was always the one we'd call for it. So I started with my brother's watch, replacing hands, the crown, the bezel. And the job was pretty good !
Here we go, we created the company and started promoting my job on Instagram. Watchmodcustom was born.